Sarah Beetson

Sarah Beetson. b.1981, Manchester, UK
Sarah graduated with a 1st class honours degree in Illustration in 2002 from Falmouth College of Arts, Cornwall, UK. She won the Pentland Prize for Fine Art, Presented by Wayne Hemmingway of Red or Dead, that same year, and was commissioned to create 2 giant paintings based on the retro ski and tennis origins of the Ellesse sportswear brand, for their marketing HQ.

She spent the next 4 years in London working in fashion, illustration and design in-house, first as an illustrator and graphic designer at Yellowdoor, the fashion marketing company run by Mary Portas (of TV’s Mary Queen of Shops). Here she created designs for Thomas Pink, Sussan, Sportsgirl, Boden and Clarks Shoes, and was commissioned to create 4 large scale paintings entirely in tones of white for the launch event of the Clarks Pure range.

I love how colourful and vibrant sarah's work is and how she brings the background into the clothes on her illustrationsshe uses dots of contrasting colour to promote the clashing effect further. Although the illustrations are very vibrant the hair always remains a very neutral colour.

shop report- leeds

Leeds shops are of a more sophisticated standard than those of Newcastle! Leeds features eye capturing Victorian arcades they are a centre for luxury shopping, and small independent interesting retailers. Heater designer Frank Matchman, used colorful, richly veined marbles, gilt mosaics, cast and wrought iron, curved and beveled glass, and rich mahogany in his original interiors. Vivenne Westwood, Harvey Nichols and such luxury brands as Breitling and Bulgari are among the top fashion names for sale under the ornate arches of the County Arcade in Leeds Victoria Quarter.The capturing location of the shops puts fashion in a historic frame.
There is a street similar to Northumberland Street in Newcastle, which features all of the low end shops such as New Look, Blue Star, Primark and a few mid range shops such as Topshop and River Island.
When entering the shops in Leeds they are more spacious and the layout has been carefully thought out. Primark in Newcastle is the worst shopping experience in my opinion it is too crowed, clothes on the floor, massive ques at the checkouts. The Primark in Leeds is more spacious, the layout is carefully thought out and you can physically see the garments instead of them being so jam packed together so that you do not know where to look.

Print

Having a bit of nightmare with my print, i have done it all from the bottom of the canvas on photoshop completly forgetting i'm going to be cutting this out on the bias, so will need to be diagonal on photoshop! I have got by this problem today and it has took me a while to sort out, hope it prints off ok.

Primative Streak

I went to see an exhibition today at the Centre Of Life. : An exhibition blending high fashion and embryology by artist and designer Helen Storey and biologist Kate Storey. The exhibition at Life consists of 10 couture dresses telling the story of the first 1000 hours of human life. Includes original pieces such as the Sperm Coat and Heart Tube Hat. The exhibition made the process of first life more interesting working fashion with science, the photos of the dresses are very atmospheric. My favorite piece from the exhibition was being the 1000 sperm coat which took 105 hours to embroider on dissolvable fabric. The first hours of the embryo is a topic which is generally not raised, I found it amazing how developed the embryo is before a month of growing inside the womb.

THE SHOOT

I had an amazing day shooting my dress, I worked well with my allocated photographer we decided that it was best for my model to look awkward instead of strong especially when you bring bars into the photo, to give the effect the bird is in a cadge. The photographer had a idea that worked really well was to lie my model on the stairs as if she had died similar to the birds in the movie when they fly too fast, hit into things and fall to the ground. I think my photo shoot works really well with my dress and I couldn’t have asked for better photos from the day.

Jesmond Dene

I decided on Jesmond Dene Mill for my shooting of my dress! When entering The Dene it is like you are transferring yourself into a different world away from the hustle and bustle of the city but still easy to access.

It is the perfect location for my shoot!!

Photoshoot

I decided to do my photoshoot on location with my theme being "the birds" it would not have had the same effect within the studio. here are my ideas about location which i thought would suit my shoot.